Interview with Boom & Mellow founder Sima Haroun
Amazing insights from Boom & Mellow founder Sima Haroun, she discusses her journey with the company, the challenges, successes and the changing landscape of retail in the region. She has come a long way since opening her first store in 2005 in Mall of the Emirates. She is currently scaling up and moving from a single store model to opening multiple branches in Dubai. She is also focusing more on eCommerce in this age of digital disruption and discusses the challenges that come with selling high-touch products online.