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The Little Black Dress

The Little Black Dress

The Little Black Dress or LBD is a must-have in every woman’s cupboard – it is the go-to dress when you don’t know what to wear and suits most moods of the woman with ever changing desires and needs. Whether you are feeling sexy, moody, romantic or whimsical, the little black dress adapts to your mood, especially through how you accessorize it.

Sima Haroun
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Statement Pieces

Statement Pieces

Defining that statement piece can be tricky and can mean different things to different people. Sometimes it can depend on its size, sometimes its age and where you got it from, and sometimes how much you paid for it. But when you get it right, that statement piece will never fail you.
Sima Haroun
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Beads – Always Trending

Beads – Always Trending

Beads have been around for millennia – beads dating back 40,000 years were found in Lebanon, while others were found in South Africa, dating back about 72,000 years - so it is no surprise that beads never really go out of style, but there are different ways that they are worn that keeps the look fresh and trendy.
Sima Haroun
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The Rise of the Curated Ear

The Rise of the Curated Ear

A traditional pair of lobes is simply not enough. In recent years multiple ear piercings have made a comeback, it used to be considered a show of rebellious personality but now has made its way into mainstream fashion. Curated ear piercings can say a lot about you. You can choose from more minimalist, dainty and classy looks to something more industrialist and rebellious.
Sima Haroun
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Interview with Boom & Mellow founder Sima Haroun

Interview with Boom & Mellow founder Sima Haroun

Amazing insights from Boom & Mellow founder Sima Haroun, she discusses her journey with the company, the challenges, successes and the changing landscape of retail in the region. She has come a long way since opening her first store in 2005 in Mall of the Emirates. She is currently scaling up and moving from a single store model to opening multiple branches in Dubai. She is also focusing more on eCommerce in this age of digital disruption and discusses the challenges that come with selling high-touch products online.
Sima Haroun
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Thousands of  Years of Cowry Shells

Thousands of Years of Cowry Shells

Cowry shells these days are associated mostly with bracelets, necklaces and other accessories, but rewind a few thousand years,
Sima Haroun
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Losing accessories? Not enjoying the pieces you have?

Losing accessories? Not enjoying the pieces you have?

Storing your accessories and jewellery right, gives you a chance to see what you have, and keeps them in great condition.

Sima Haroun
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5 Reasons to Order Online from Boom & Mellow if you live in Dubai

5 Reasons to Order Online from Boom & Mellow if you live in Dubai

We know how busy things can get these days, so Boom & Mellow is going all out to make the life of our Dubai customers easier!

Sima Haroun
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THE BOOM & THE MELLOW

THE BOOM & THE MELLOW

Over the years, I’ve been asked about the story behind my little shop – so, to launch the Boom & Mellow blog, I thought I would tell you my story.

Sima Haroun
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